Hanieh believes that jewelry is far more than an accessory. Each piece carries a unique story and a keepsake of precious moments.At Hanieh, jewelry design is not only about beauty, but about creating an emotional and personal connection between the individual and the piece.Rather than focusing solely on branding, the brand aims to convey feelings and memories through every design ones that transcend time and place.Hanieh wants each person to experience a tangible part of their life story through their jewelry.
At Hanieh, jewelry is more than a beautiful accessory it is a carrier of personal stories and irreplaceable memories.Each piece is carefully designed to create not onlyaesthetic appeal but also an emotional and personal bond with its owner.At Hanieh, life stories, emotions, and extraordinary moments are embedded within every piece.The brand continuously strives to offer a unique and personal experience through its jewelry, revealing a deeper meaning beyond beauty.
In the gold and jewelry industry, content creation is often limited to product photography or model-based shoots. These methods are commonly used, and only a few brands explore more creative formats to present their products.Since this project focused primarily on storytelling and sharing customer narratives, many clients were hesitant to appear in front of the camera.Therefore, we had to find alternative ways to convey their stories effectively.
To convey these concepts and stories more effectively, we used 3D motion.The first step was to fully understand the narrative behind each product and then design it in 3D.Creating three-dimensional jewelry is far more challenging than other products, as every component must be modeled individually with precision.In this project, each part of the earrings, necklaces, and other pieces not only had to be modeled, but also artistically assembled to form a cohesive and visually refined final image.
After designing the 3D models, the next step was to merge them with each product’s story.Each jewelry piece represents a part of the narrative, and it needed to be creatively paired with 3D elements and engaging motions so the concepts could be conveyed in an artistic and meaningful way.This approach allowed us to create a unique and captivating experience for presenting Hanieh’s products—one that combines the artistry of 3D design with motion graphics, delivering both strong brand storytelling and high visual appeal.
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