theater laughing under punch and kick
<p>The play &ldquo;Laughing Under Punches and Kicks&rdquo; tells the story of Setareh, who uses humor to cope with life&rsquo;s hardships and social issues such as inequality and street harassment. With its human-centered narrative and distinctive stage design, the play conveys the message that joy and laughter can help us endure pain.The Varsa team was responsible for creating a visual identity and using modern promotional methods to introduce this deep, socially themed play in an appealing way.</p>
Introduction to the theater story and the project path

The play “Laughing Under Punches and Kicks” tells the story of Setareh, who uses humor to cope with life’s hardships and social issues such as inequality and street harassment. With its human-centered narrative and distinctive stage design, the play conveys the message that joy and laughter can help us endure pain.The Varsa team was responsible for creating a visual identity and using modern promotional methods to introduce this deep, socially themed play in an appealing way.

Logo design and visual identity
Logo design and visual identity

In the logo design for the play "Laughing Under Punches and Kicks," Varsa used creative typography that simultaneously represented the internal tensions of the story while giving it a powerful visual identity. This logo, with its combination of words and striking color strokes, effectively conveyed the emotions of the characters and the tense atmosphere of the play, creating an attractive and unique visual identity for the project.

<p>In the play &quot;Laughing Under Punches and Kicks,&quot; Varsa boldly used CG techniques to create teasers and introduce the characters. This technique is typically not used in the world of theater and was one of the unique features of this project that Varsa brought to life. In the promotional videos, the use of CG to design the actors&#39; faces and create intricate visual effects was one of the most important aspects of the project. A notable example of this technique is the use of CG for the makeup and facial design of Elnaz Malek, one of the actors in the play, in the introduction videos. In these videos, Elnaz Malek begins speaking in front of a mirror, completely digitally created using CG, showcasing a fresh and bold visual effect. Additionally, this technique helped transform the play from a traditional, realistic presentation into a unique visual experience in the promotional videos.</p>
Use of CG techniques and special effects

In the play "Laughing Under Punches and Kicks," Varsa boldly used CG techniques to create teasers and introduce the characters. This technique is typically not used in the world of theater and was one of the unique features of this project that Varsa brought to life. In the promotional videos, the use of CG to design the actors' faces and create intricate visual effects was one of the most important aspects of the project. A notable example of this technique is the use of CG for the makeup and facial design of Elnaz Malek, one of the actors in the play, in the introduction videos. In these videos, Elnaz Malek begins speaking in front of a mirror, completely digitally created using CG, showcasing a fresh and bold visual effect. Additionally, this technique helped transform the play from a traditional, realistic presentation into a unique visual experience in the promotional videos.

<p>The results of this project were very positive. The use of bold and innovative techniques like CG in the advertising successfully captured a lot of attention and elevated the play to a new level both in terms of advertising and visual appeal. This modern approach, alongside the strong logo design and visual identity, led to increased audience awareness of the play and was met with significant enthusiasm from the audience, setting it apart from other plays in the world of theater advertising.The promotional teasers created using CG allowed the audience to not only experience the theater but also enjoy an engaging and unique visual experience. The play succeeded in combining innovation in design and advertising techniques, creating a powerful theatrical brand that left a lasting impression on the audience.</p>
Results and achievements

The results of this project were very positive. The use of bold and innovative techniques like CG in the advertising successfully captured a lot of attention and elevated the play to a new level both in terms of advertising and visual appeal. This modern approach, alongside the strong logo design and visual identity, led to increased audience awareness of the play and was met with significant enthusiasm from the audience, setting it apart from other plays in the world of theater advertising.The promotional teasers created using CG allowed the audience to not only experience the theater but also enjoy an engaging and unique visual experience. The play succeeded in combining innovation in design and advertising techniques, creating a powerful theatrical brand that left a lasting impression on the audience.

Let`s drink a cup of coffee!

A conversation unlike any other — about your brand, its future, and the path ahead. Just a cup of coffee, and the beginning of something new.

THE WORK
theater laughing under punch and kick
Every project is a story — a story we begin together and finish with your success.
Content creation and social media marketing for Rastgoo nuts and dried fruits
Social Media Content Creation for Biscuit Madre
Floret Air Freshener Campaign
Hanieh Brand Story
Key Visual for Sign Scalp
Caspian Black Box Project
10
2015 - Present
Sustainable Growt

Years of experience have made us a strategic partner for brands. We’ve learned that success requires a bold, knowledge-driven approach. Today, Varsa is a blend of experience, learning, and innovation — committed to sustainable growth and shaping a better future.