Fouman Shimie Health, a market pioneer with its Caspian hair spray, introduced a new product named Prolab to maintain its position among professional hairdressers and stylists. The goal of this project was to solidify the brand's position in the professional beauty salon space and redefine its connection with the fashion and hair community. Varsa was tasked with creating visual and video content to introduce the professional language of this product at a fresh and modern level.
In the artwork design phase, Varsa, with a minimal and professional approach, created a series of conceptual images that highlighted the brand's specialized identity. The main focus was on showcasing the precise and professional application of the product for stylists, without exaggeration, clutter, or unnecessary elements. The combination of light, texture, and color in these works conveyed a sense of precision, elegance, and control exactly the qualities that make Prolab a special choice for professional hairdressers.
To introduce Prolab, Vorsa designed a 3D motion in which the product was depicted with a simple, professional, and precise language. After 3D modeling, the product was set in a minimal and neutral space, allowing the focus to remain entirely on its design quality and functionality.This 3D motion was a visual representation of the expertise and precision that make Prolab a special choice for stylists and professional hairdressers.
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